Getting To Zero – World AIDS Day Theme 2011

The theme for this year’s World AIDS Day is “Getting to Zero – Zero New HIV Infections. Zero Discrimination and Zero AIDS Related Deaths”. The theme was announced on 9 September 2011 in Cape Town, South Africa. This theme is backed by the United Nations “Getting to Zero” campaign and runs until 2015. It builds on last year’s successful World AIDS Day “Light for Rights” initiative encompassing a range of vital issues identified by key affected populations.
According to Dr. Allyson Leacock, Executive Director, Caribbean Broadcast Media Partnership (CBMP) and Chairman of The World AIDS Campaign (WAC), the WAC went through an extensive consultation before selecting the theme and slogan for this year’s World AIDS Day.
She explained that the WAC chose a theme that had flexibility to cultural realities. As a result:
• The overall WAD concept/overarching theme for the next four years will be “Getting to Zero” (till 2015) with the understanding that different groups and regions will focus on a zero which is most relevant to them.
• The World AIDS Campaign adoption of “Zero AIDS-Related Deaths” as its World AIDS Day focus for 2011 under the overarching theme of “Getting to Zero”. Read more